2007 was the year I started blogging and therefore, the trends/collections/etc of that time are particularly significant in my memory. In 2007 everyone was still debating over Kate Moss, obsessed with Balenciaga’s ‘Boho tec’ collection and Style Bytes was the number one style blog. While not an obsession per say, there was plenty talk about Cory Kennedy too on blogs. ‘Who?’, some might ask in 2011.
Cory Kennedy, for Nylon, Jack Kerouac, Edie Sedgewick, Cory with Mary Kate Olsen, Cory for Russh
Cory was the archetypical female hipster, and who’s to say that Cory’s not a hipster anymore? No one, instead rather, we’ve moved on, Cory and co. are generally not the sort of people we want to emulate any longer. The hipster subculture of the noughties was a far cry from the original hipster subculture. The term originally appeared in the 1940s, and since then has come to describe young, generally urban, middle – class people who reject mainstream culture. In the past, figures such as Jack Kerouac have been associated with the hipster movement. A 2009 Time article provides some of the best statements pertaining to the modern hipster: ‘Everything about them is exactingly constructed to give off the vibe that they just don't care.".. “ take your grandmother's sweater and Bob Dylan's Wayfarers, add jean shorts, Converse All-Stars and a can of Pabst and bam — hipster."
To a certain extent the noughties' hipster did reject the mainstream, but for most people the modern hipster trend was, and especially now, considered as a vacuous pursuit of the ‘cool’. Rejection of certain mainstream values and expectations can be commended to a degree, but their obsession with an effortless yet inevitably constructed image, recklessness and sloppy demeanour (despite often being significantly well off) reeked of distaste to many.
In 2011 it would appear that the hipster subculture is on the way down. It will be a slow decline (Subcultures start somewhere else and then spread slowly. By the time it is taking off in one place another one is beginning elsewhere.). The early 2010s are likely to express a shift away from the sloppy and ironic dressing as favoured by Cory Kennedy and her fellow noughties’ hipsters. I think there will be a new desire to look put together (albeit in a simple, fuss free manner with a focus on quality and longevity) as opposed to looking thrown together.