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Thursday, September 6, 2007

What Katy did wrong

Is it just me, or is anyone else shocked that the so called allusive Kate Moss, has sold out and released a signature fragrance? Maybe I was living under a stone, but I was not aware that her perfume was to be released this September, until I was flicking through the complimentary magazine with a Sunday newspaper, and stopped short at the sight of the two page advertisement. Kate, with her usual sultry expression - parted, full lips, her eyes, dark and magnetic, engulfing the consumer in her allure. All flaxen hair, shadows and dusty colours, certainly provocative imagery. A dark, plum rose sits beneath her lips amid a wash of blues and grey.



Kate's new ad campaign for her fragrance 'Kate' which tries to, in Kate's own words "encompass the elements of being feminine - a bit rock 'n' roll, a bit edgy, a bit light and a bit dark."

Titled simply 'Kate' and promised to be a 'Vintage English scent', things appear promising. Somehow I'm not convinced. Not only am I taken aback because of my forgetfulness that she was indeed selling her own fragrance, but also I am disappointed. Kate Moss, the Garbo of our time we all thought, 'She'd rather be alone'. Yet here she is wearing her cloak of 'corporate sell out', joining the ranks of Z Listers, such as Jade Goody, Jordan and that fallen A Lister, Britney. I was left baffled as to why this icon, would feel the need to make her name even more of a global brand, then it already is. This is the woman who so very famously, has never given a television interview or who appeared as though by magic, to the shock but yet excitement of onlookers for a bare few seconds on the window of the Topshop flagship store on the morning of her line's release. Her aloof and enchanting persona and her shunning of media attention, is what made Kate Moss.

Kate at the launch of Kate Moss for Topshop was too 'aloof' to make a proper appearance on launch day yet was happy to sell off her style

Cracks began to show in the legendary Moss campaign of 'keeping out the media', when a month prior to the much awaited release of her Kate Moss at Topshop line, Moss broke and shamelessly plugged her collection in the April 2006 issue of Vogue UK. Now that we knew she was actually capable of giving an interview and not completly adverse to the idea, suddenly we were wary and perhaps nervous for her; for her greatest attraction was her ability to keep us wondering. Her relationship with Pete Doherty didn't do anything to help the matter, for week after week, sloppy tabloid stories, in their monochrome block letters, fed us the gross details of their turbulent relationship. The same could be said for her Topshop collection, for now some of the excitment of Kate's wardrobe was stolen, for every teenager in Britain could suddenly dress like her if they wanted. Of course not that every teenager or young woman could pull it off, but still Kate had practically sold her wardrobe to a huge global chain for little reason. She didn't exactly need the money or the profile boost but was simply endorsing her own fabulous personal style as a money making campaign.

So here's Kate now, with her latest project, her 'Kate' perfume that is even accompanied with the rather twee if not cheesy tag line "Wild Beauty Blossoms", which had no hint of the effortlessly cool, edgy, rock and roll Kate, we all love. Even more disturbing are the TV ads, featuring Kate frolicking around in fields and I can not help but think, despite my love of Kate, are these just the last ditch projects of a tired model? In honesty, I would prefer Kate to keep her crown as a fashion icon world over without uttering a word, then succumbing to what the media expects of it's celebrities.
Check out this video of the 'Kate' perfume launch HERE

27 comments:

dianabobar said...

I am so bored when hearing the name Kate Moss. seriously!

donna AND navaz said...

You've got it spot on I think. Once she did the cheap high street collection, it paved the way for the fragrance and the brand, the brand, the brand. She probably thought, what the hell I may as well go the whole hog now. Expect the autobiography to follow in the not too distant future, maybe followed Vicky Beckham-style with a few best-selling 'style guides'.

LML said...

AMEN!

jayne said...

my view of kate has been a rollercoaster ride:
-kate moss photographed doing coke haha!
-what!? the bitch got off!
-ooo she has had quite comeback, gotta admire that
- ewww she's everywhere, overkill
-topshop, ooo love topshop love her style- cannot wait!
-this collection is so disappointing
-haha no one is actually buying her collection anyway!
-fragrance- total corp sellout! awful!

G.G. said...

Great article! Yeah, I'm bewildered by the whole thing too.

Romeika said...

I have to agree with you, and this ad is just so cheesy it looks and sounds miles away from Kate Moss's modeling potential. She should put on her dark shades and like Garbo say: "i wanna be alone".

Romeika said...

Oh and once again the post is beautifully written!

Allure said...

Kate Moss is over. Actually she was over since the very first moment she sold herself (and her wardrobe) to a chain company. She's not indie anymore.

Sunday Girl said...

My friend and I tested the Kate Moss perfume whilst we were shopping the other day, and I have to say that, even though I was already expecting it to be disappointing, I didn't think that Kate would let herself down so much. Unlike Kate, who has some kind of sulty, mysterious allure (or used to anyway) the scent is far too much little girl/old lady and seems to have nothing in common with the supermodel anyone who buys it is supposedly inspired by. Miss Moss has sold out, and it's such a shame because I think she could have been such an icon.

la petite fashionista said...

kate strikes back.. what hasn't this girl done in the fashion world yet? i think she should stick to modeling..

discothequechic said...

Here, Here!

I completely agree, this is why I didn't really understand the hype around the Topshop line.

The whole point in Kate Moss is that she is mysterious, rock and roll, always keeping us guessing...

Now that charm and allure has completely disappeared, and I really don't understand why she felt to need to cash in.

Hmm. Nice reference to The Libertines song by the way!

S xx

Romeika said...

re:Kat, thank you a lot for the three comments;-) About the oxford shoes, it seems like it was first commonly worn by women in 1914 and throughout the war, but i guess it was popular during the 1920s too. I remember i read some fashion history book by James Laver and there was actually a picture of a lady taken during a horse race or something, and she was wearing one of those shoes.

Ana said...

i love kate moss but i think you're completly correct.

penelope said...

the ad was totally jaw dropping! it's so so so not kate moss!!!! the dancing around the field thing.... kinda remind me of the time in OC when marissa bought the loud pucci dress.
ok. i'm digressing but. haha. the idea's there.

riz said...

quelle accusation!! ha ha j/k, but i think there is some truth to what you write. Incidentally, you should check out the Style.com forums - there is a SERIOUS Kate Moss hater who posts about how deranged people are that fawn all over her. In any case, she's definitely branded herself in a certain kind of Warholian way...

coco said...

i cant believe how much she has sold herself in the last year
what with the clothing line and perfume
she is no longer a mystery and i think now no one cares

Jennifer said...

she'll never stop now that she's started I still haven't seen any new pictures for her fall top shop collection. meh celebs what can you do.

mandyjane said...

WOW, i dont know why that isnt even in big news?
i really don't think there is one celebrity that has done well out of making a fragrance.

i love your blog
x

Kira Fashion said...

i think all Kate MOss wants is have more and more money...for when she gets old and stopping at fashion carrear.

a kiss

penelope said...

thanks for d comment!!!
haha! great to know u loved those:D haha!
balenciaga's scarves....
nothing is more versatile or cuter than them!!

lol. and u may nvr know~ school may be QUITE inspirational sometimes(:

love!!!

Cris Lazoru said...

Agree with Coco, the mystery has gone . . .

C.

indie said...

What Katy did next is not a song about Kate Moss...

90s supermodels have their name in everything these days: yoga mats, sandals, make-up lines, furniture lines, underwear lines, tv-shows, perfumes, clothing lines, boutiques...

Kate doing a (one off) Topshop collection and a perfume is nothing compared to those. Ok so her mystery allure whatever starts to crack but you can't really blame her for doing these "other" things. Plus she'll get heaps of money out of it...modelling is not something you can rely the rest of your life. So if she wants to do something like this then it's not my problem. Infact, I'd like to know how the fragarance is, before I can judge it.

my main point: which 90s model hasn't been "sell out" in the 00s?

Mrs Fashion said...

I just discovered your blog and I love it (and I know it's a bit cheesy but do you fancy swapping links?)

You should stop by my blog anyway - I wrote about this travesty of a fragrance a while back when I laid hands on one of the bottles in the beauty cupboard!

x

penelope said...

kat!! i know u're bz and such! but come back soon eh! haha!!
love!

Diana Coronado said...

A fragance?? i didn't knew that!!
Ok, that's bored

lluviaschick said...

she looks really cool in the first pic! a true fashion icon, although I dont see her as a fashio icon

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