Fashion changes in everything, not just our handbags and 'colours of the season' but in fashion advertising too. As I rifled through, the crisp, glossy pages of Vogue, my eyes wide with anticipation of what the next advertisement would hold, only to be let down when met with a series of mundane, prentention - stinking adverts. Gone are the days, of glamour and visual princesses selling us the must coveted of luxury brands, now faux glamour in the shape of money, sex and debauchery (That's you, Dolce and Gabbana, bottom right), and superiority are what are supposed to make us swoon. Must of these advertisements are joined with a common denominator of similar themes - moodiness, darkness, monochrome, shadows, brooding men and sultry stares(ahem Burberry Prorsum left). To the untrained fashion eye, it may appear that the fashion industry is wishing to sell us depression along with their latest 'it' bag.
However it was not all doom and gloom on the fashion advertisement front; there were some advertisements worthy of mention for managing to steal my concentration from the difficult task at hand. Of course, they do contain some of these fashion advertising trends, that I mentioned above, but they succeeded in the challenge by grabbing my attention, and must importantly making me want to buy the products.
A definite escape from all the provocative camera staring and pouting lips, shot in tones of dull gold and ochre, a luxurious, 20's flapper girl dressing room scene ensues. Undoubtedly a mood lingers in the air, adding to the alluring concoction of rich garments and interiors, and 20's glamour. Poetic and dramatic, Bottega Venteta certainly succeeds.
Sensual imagery of a glamorous, lounging lady (Laetita Casta) wearing a fuchsia 40's skirt suit and enviable nude and coral heels. Scarlet lips and tousled auburn hair seduces whilst the vivid jewel colours of ruby, amethyst and pink Sapphire grasp the eye.
Miu Miu does sultry glamour in fuchsia
An indigo corsetted, peroxide haired Moss, poses dreamily beneath a veil of inky blue, draped across her porcelain face. A Longchamp bag sits precariously on fragile limbs against a Monet -esque blush of blue. Ethereal and beautiful, this Longchamp campaign is a precious gemstone among it's competitors.
Kate royal in blues for Longchamp
Although set with the gloomy backdrop of an old stage set, in dirty colours of olive and dark green with the murky cloud of greyness overhead; there is something different and exciting about this advertisement, contrary to the sombre mood. Another red lipped lady reminiscent of 1940's starlets, stands nonchalantly with her hands in her pockets a la Katherine Hepburn; is a vishion in flowing white, gold belt and Veronica Lake waves. Impressive things from Gucci, far more so then the high profile Indie campaign.
Gucci proves there's no need for props in their simple yet intrigueing campaign
Worthy of a mention ~ Chanel
An interesting and intelligent campaign from Chanel this season. Dark, seasonal and artistic, an atmospheric showcase for this season's collection.
Winter has come at Chanel
Thoughts? Love or loath this advertisements? What fashion ads make you feel like shopping this season?