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Friday, August 24, 2007

Get back to the Silver Screen

Following a recent flick through the September issue of British Vogue, made me wonder whether it was just me but are celebrities taking over the fashion industry? Within literally pages of the issue, a clump of celebrity endorsements bore their beautiful but ugly money - spinning heads to manipulate us to buy the latest products from the must have brands. For these are the ladies we aspire to, not the nymph like creatures of china doll appearance that appear, mirage like on the runways.

Although not necessarily a bad thing that celebrities are used to sell products, as they are in many ways far more accessible for us to relate to. They have had bad relationships, bad habits and often a murky past that takes a while to reveal it self. We feel we know them too. We know they like skinny Latte Frappechinos, wear red Wayfarers, use Chanel lipstick and the contents of their fridge, so why shouldn't they be flogging the latest 'It' bag to us either?

However, it seems to me that some things should be left sacred. There was a time when fashion magazines only ever featured fashion models on their covers, now this has become somewhat of a rarity, for the number of celebs overcoming difficult breakups and needing to reinvent themselves on the covers of our glossy fashion bibles has become the norm. As much as I like to know whats happening in the lives of my favourite actresses and the ongoings in the celebrity bubble, I want my fashion magazines to be about fashion and I want the fashion advertisements, that I fawn over to feature real fashion models; a mystical beautiful rare specie, not someone who I know everything about.

So, back to my flick in Vogue, there was Scarlett Johansson featuring in a 4 page Louis Vuitton extravaganza, Sienna luxurious for Tods and a sultry Angelina Jolie in a monotone St. John campaign. Now, I can just about tolerate the first two - Scarlett, a Marc Jacob's muse definitely possess' that glamorous, 1940's exceedingly seductive look, Sienna, a clothes horse and a in my opinion just has a lovely, naturally expressive face but the latter? Jolie or Mama Angelina, should she be known, just looks ridiculous. The churned out "I'm so hotttt, I'm boilin'" bee stung lips and semi closed eyes, in a desperate bid to look "fashion - y" and sexy at the same time, just has me reeling. Although probably alot will disagree, Angelina in my opinion has never been particularly fashionable. Tolerable and well dressed, yes but the face of a luxury fashion brand? No. Jolie, you have been exhausted, put the pout away.

As much as I like and admire the work of some of these ladies, the use of them in the fashion industry is irksome, tedious and often shameless, for the Suits behind it all, just know Keira Knightley will shift even more bottles of Coco Mademoiselle, from the shelves.

Scarlett J does her best to seduce us to buy the latest Louis Vuitton

An nonchalant Miller wants to win us over

Jolie jostles to sell us St John's luxuries

Keira's latest outing as Coco Mademoiselle's selling point

Note
My a/w accessorising series is not over yet and this post also has a similiar sequel.

32 comments:

Brad said...

True story.Celebs are fine, but they should stay in the magazines designed for celebs(Us Weekly ,Vanity Fair, Star).They have no right to invade our fashion magazines.That's like us wanting a model on the cover of better homes and gardens.It isn't going to happen ,and if it did it would mess up the whole idea of the magazine.

muze1990 said...

I think you're right! Some celebs can do it, others don't! I don't like Keira for Chanel. That picture doesn't have that classy thing going on..For me it's just Keira posing half nude with a hat on her head...

jayne said...

honestly, i've never been one to lap up the model part of the fashion world. i barely know their names and certainly do not have a favorite. since i've always been enamored in celeb culture though, i've always been intrigued to see whose gracing the cover of my magazines, so i actually don't enjoy covers w/ models on them. in fact my love of celebrity shows up quite often on my blog too- where most of my inspiration and plently of posts come from stylish starlets. b/c unlike most models, they aren't necessarily paid to be dressed by someone else, so i see more of an inspiration in someone truly original.

but when it comes to ads. i just think, honestly, you don't need more money. well maybe lindsay does considering w/ her wreckless lifestyle no one will put her in a film and she burns money practically , but the rest nearly disgust me. well scarjo does look rather fantastic in LV and i covet anything sienna so i dunno if i mind tods- but doesn't it seem like a rather dull line for her to modeling for? and holy crap, angelina for the classy st. john's, give me a break- she is not sophisticated enough for that.

wow that was a rather long comment, but thats my 2 cents haha

jayne said...

(in response to your comment on my blog)
i totally know what you mean about scarjo/mischa/linds taking over the world. there are some celebs i never want to see on another cover again- jennifer aniston, angelina, ashlee simpson, jessica simpson, paris hilton, nicole richie, hilary duff, etc. ugg and fug! if you just see the same people over and over again then they do just become rather superfulous and i'd much rather see a model then.

btw i just put up a new post, its rather celeb themed haha

Gloria said...

I'm a bit surprised, mischa looks great!

LML said...

im ok with celebs - but sometimes i feel they are overexposed you know? (cough cough lindsay)i love scarlett for LV, mischa for keds, sienna, keria, etc - and i agree with you on angelina!
but it is nice sometimes to see a model on a cover or in ads - new faces make it more interesting ;)

said...

i agree with everything in your post- although some ads are really nice :) anyhow, nice post!

donna AND navaz said...

Oh! I'm SO over celebs! But on the other hand, from an objective point of view I think celebs do have a use in showing a more 'accessible' type of beauty. Not so much the 3 you mentioned (Sienna, Angelina and Scarlett) but other more ordinary or unusual looking girls (Jennifer Anniston, Beth Ditto etc) could be argued to show that even 'non conventional' can be beautiful and this is a good message to send out, especially to young people. (Er, but when they're airbrushed to look totally NOT like themselves that kind of defeats the object). Wow, that must be the longest comment I've ever written!
Navaz

la petite fashionista said...

Darling I could not agree more..
I actually think it's really sad that celebrities are invading every aspect of fashion from design to advertising. They're taking the places of more talented models, and designers! I understand people are more likely to buy something because of a celebrity but, it's becoming pretty extreme.

Amy said...

i actually like scarlett and keira's fashion gigs but the others... :/
esp. lindsay lohan for jil stuart!!
lindsay's personal style is COMPLETELY OPPOSITE of jil stuart's minimalist looks.....

Allure said...

I basically agree with everything you said.I find that US Vogue, uses many celebrities. And I don't like Angelina Jolie style. Not to mention her strange and exotic(but not beautiful IMO) face.

Jennifer said...

celebrities have taken over everything, models are only good for the catwalk now it's unfortunate that its coming to this, its taking away part of the artform of modelling.

Kat said...

I love reading all these different points of view.

Maybe from my post, it might as seemed as though I really against celebrities. The truth is i'm not at all. I'm celeb junkie as much as anyone!

An awful lot of celebrities have great style and style I like to emulate but for me, it also feels that we gush over anything a celebrity wears just because it is on the gorgeous, honey toned frame of a singer or actress or what ever.

Admitedly I might have been a bit quick off the mark to diss celebrities on Vogue covers, but at the same time, like the advertising with celebrities it's only to insure more copies will sell, not really to do with fashion.

Alot of celeb ads are very nice but in the case of Angelina and Lindsay,it's just ridiculous, as they are just blatent moneymaking schemes.

Now I have to say, in no way does this mark the end of my celebrity posts, I still love alot of celebrities. This post is just expressing my annoyance over celebrity endoresments and maybe a little over exposure in the fashion industry, but not celebrities and celebrity style in general.

Thanks everyone for some great opinions:-)

Romeika said...

re:Thank you for stopping by on my blog, and glad you appreciate it. Your blog looks really good as well!

About the post, i have noticed the same thing, but i'd rather see models on the fashion magazines instead of actresses or any celebs in general. I guess the reason why there are so many celebs on the cover of fashion mags or advertising for design brands, cosmetics and many others is because they're more likely to be appealing to the public.

It's just an idea. It's like these days, not all models are well known, unless you're really into fashion. They lack the iconic/celeb status models used to have, and the majority of people tend to fall for a famous face. Celebs sell. But i really like Johansson's ads for LV, though i dislike the bags.

Bojana said...

Great post, awesome blog!!
I just discovered it...I love discovering cool new blogs haha!

Katie said...

I do agree, even though I love Keira and Scarlet in the ads. But I had to get the book off amazon as well. Every place I went to they said they had never heard of it.

jadorevogue said...

I thought the exactly same thing when I was flipping through the British Vogue! And I totally agree with you on Angelina Jolie, I've never thought she's fashionable.
I loved the Sienna Miller ads for Tod's.
Great post as always :)

Amy said...

I agree - and I hate how pretty much all the time American vogue features celebrities on their cover. Celebrities are not fashion icons to me - if i had that much money i would be able to dress just as well - if not better - then most celebrities, without taking style advice from them.
-Amy

dianabobar said...

agree! imagine how many models would have had more work!

coco said...

I don't mind them being on the covers of fashion magazines and stuff but when they start designing i start to get cranky
although justin timberlakes william rast label are the only jeans that fit me

Ana said...

i just have one thing to say:i want models on covers and in ads.

Kira Fashion said...

All of them are amazing!

a kiss and a hug!

love :)

riz said...

I agree with brad and most of the other comments. Your captions are so snarky - in a good way - Scarlett does only merely attempt to seduce, and Sienna doesn't really do much of anything. The Sept. cover of Vogue with Sienna is pitiable...

penelope said...

anything but lilo!!!! anyhow frm the pics u;ve got, i think that angelina looks much better than sienna!!! she just looks..... i dunno.. cant exactly pin point...

anyhow thanks for d compliment!! haha!!
omg!! u're blog's getting fabber and fabber!!!!

discothequechic said...

Great post, it's a really interesting topic actually.
I think it's really easy to see an ad with a celebrity in, and to not really give the actual product much thought.
It just seems ironic that the celebrity is selling the product, but also, taking away from it at the same time!

Definitely up for seeing some unknown models on the magazine covers. Can you imagine seeing Lara Stone on UK Vogue! Haha, I don't think they'll ever stray from Kate, Sasha, Gemma or X celebrity..

S xx

satin pump said...

if you wanna see models on vogue, buy the french vogue!! i confess that's better to see real models !!

kiss from france

satin-pump

Cris Lazoru said...

I totally agree, specially in covers of fashion magazines. Get Sienna out of there and put Jessica Stam, Coco Rocha or Caroline Trentini!

C.

Tru said...

interesting points. it is sad that we scarcely ever see models on the covers of vogue but then again when do we ever hear about supermodels anymore? it seems that there are few if any supermodels left and I would think that would be the first step to brining the fashion mags back ot the models

G.G. said...

I have to say Angelina got me to pay more heed to St John. But honestly, in the Scarlett Johanssen ad, I never even looked at her or the handbag, all I wanted to look at was that gorgeous coat!

indie said...

Vogue is very very commercial - like most of the fashion magazines around. And like you mentioned, celebs sell, and when everyone knows Sienna/other, Sienna sells and gets the label more exposure...Jessica Stam in a Dior ad is not something that makes headlines, but Michael Gorbatsov in a LV is something mentioning worthy. Vogue simply moves faster from the shelves with Drew Barrymore on the cover in August issue than, lets say, Raquel Zimmerman.

And also, fashion + celebrities/socialites have been always there. In fact, models are kind of new phenomena. They are celebs to certain people. And what is so bad if Mischa is on the cover? Because it's a fashion magazine and the person who is wearing it should not distract from the gorgeus Chanel dress. Bit in the end, models have celebrity status to shockingly many people and they do not care if Raquel/Gemma/other is wearing Balenciaga/Chanel/label here, because they refer to the cover as "her cover is amazing!", though the model didn't get all amazing by herself.

Just think about it, how many models can we name from the pre 80s...maybe 5 if you're really in the vogue..and how many celebrities of that time can we link to labels and designers of those decades. I'd estimate that more than 5...

Diana Coronado said...

U're right !!
Greetings from here !!

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